Mobile game studio Mindtail has raised $2 million in pre-seed funding, led by APY Ventures, to support its AI-native production model. This move comes amidst a growing trend in the gaming industry, with studios like Capcom and Owlcat Games confirming their use of generative AI (genAI) to speed up development and improve efficiency. However, the adoption of genAI in game development has faced criticism from developers, who argue that it is having a negative impact on the industry. The use of AI in game production has already led to controversies, with developers like Pearl Abyss and 11 Bit Studios apologizing for including AI-generated placeholder assets in their games without proper disclosure. As Mindtail aims to triple its team and release its first game, the studio's focus on AI-native production raises questions about the future of game development and the role of AI in the industry. The article concludes by highlighting the ongoing debate surrounding genAI in gaming and the need for transparency and ethical considerations in its implementation.